Founded by American Express in 2010 and officially cosponsored by SBA since 2015, Small Business Saturday has become an important part of how many small businesses launch their busiest shopping season. According to the 2018 Small Business Saturday Consumer Insights Survey, total reported spending among U.S. consumers who said they shopped at independent retailers and restaurants on the day reached a record high of an estimated $17.8 billion. The same survey reported that more than 70% of consumers are now aware of the Small Business Saturday initiative. Based on this annual survey over the years, Small Business Saturday spending has now reached a reported estimate of $103 billion since the day began in 2010.

The highly successful team of SBA, Women Impacting Public Policy (WIPP), and American Express will be kicking off the 2019 holiday season by driving traffic and revenue to our nation’s 30 million independent businesses with Small Business Saturday events.